An Unbreakable Bond

London Wasps
  • Brand Strategy
  • Creative Direction
  • Photography
  • Design
  • Print

The London Wasps are one of the best known names in world rugby, with a proud history spanning almost 150 years. Walk was asked to create a strong and strategic campaign for the Wasps Annual Season Ticket Brochure. The Season Ticket holders are at the heart of everything the club stands for and it was vital that the campaign provided the Wasps with a high renewal rate.

Our creative team devised a daring campaign. We were keen to promote the raw talent of the team on and off the pitch, so we decided to capture the exhilaration of the game by photographing the key members of the team, some of whom are also on the English national team, Joe Launchbury, James Haskell and Christian Wade. The players came off the pitch, bloodied and battered, and immediately ushered into the studio. The portraits are full of emotion, sweat and determination clearly visible.

"We had just 5 minutes with the players after the match to get the shots. The whole project was based on the players' cooperation. We were very nervous as they lost the match in question. The team was under huge pressure but the powerful images speak for themselves. A fantastic result."

Jon Duckworth, Marketing Manager Wasps