Colour 20:20

Client:
L'Oreal Professional
Services:
  • Creative Director
  • Photography
  • Event Production
  • Film

Colour 20:20 is a new hair care initiative which aims to develop the future of the professional hair colour industry. It is a partnership between L’Oreal Professional, Redken and Matrix and the UKI’s most elite colourists to develop the professional colour industry of the future.

The challenge for WALK was to create a PR campaign to showcase the 20 colourists involved in the project. We designed a highly choreographed group shot, promoting the collective power of the team whilst still highlighting the unique creativity of each individual. The shoot and event took place at Studios and was feature in Hairdresser Journal International.

Stylist Portraits

"They are amazing, they brought the best out in me. I feel like… I just feel like me!"

Amanda, colourist

Backstage video

"It has been a really interesting experience watching everyone else, because we tend to direct other people in front of the camera. It’s quite funny watching some of us getting up there and just freeze! Katharine & Seb are great, fantastic. They gave us great direction all the way."

Andrew, Colourist
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