- Creative Director
- Event Production
Colour 20:20 is a new hair care initiative which aims to develop the future of the professional hair colour industry. It is a partnership between L’Oreal Professional, Redken and Matrix and the UKI’s most elite colourists to develop the professional colour industry of the future.
The challenge for WALK was to create a PR campaign to showcase the 20 colourists involved in the project. We designed a highly choreographed group shot, promoting the collective power of the team whilst still highlighting the unique creativity of each individual. The shoot and event took place at Studios and was feature in Hairdresser Journal International.